SOV competition by reps is no longer necessarily in line with the strategies of pharmaceutical companies.Recent advances in IT and AI have made remote detailing an inevitability, and it will become more and more so. When we think about detailing, we need to look at things from a larger and wiser perspective.Some of the elements required when designing remote detailing are the quality and level of the operator (remote reps), careful preparation in line with the company's strategy and objectives, cooperation between the actual reps and the operator, and a strong commitment from the entire sales force organization.enTouch's offerings are designed to encompass all of these, and to help pharmaceutical companies succeed.

I was told that I could hear the explanation directly from the person in charge in an easy and free time, so I decided to have a talk with him. I use computers and cell phones on a daily basis, so I didn't have any major concerns.The person in charge gave a very clear explanation with the impression that he had been doing this kind of work for a long time originally.The session was conducted properly at the time we specified, and we were told beforehand how long it would take, so we were able to hear a good explanation without interfering with our other work.It is very important for us to use our time efficiently in order to obtain various information in our busy schedule, so I have the impression that this service is in line with what we do.

The Entouch approach is very good in that doctors who want to get information can make an appointment in advance at a time that is most convenient for them.